TripleNine well received in China

The rapidly growing Chinese market has shown great interest in TripleNine and the company's products. Thus, two representatives of TripleNine have just been invited to be keynote speakers at two major conferences in China.

In early September, Business Development Manager Yanqi Zhang Larsen once again travelled around China to visit TripleNine's partners and get to know them better.

- Of course, this also results in the Chinese getting to know us better and becoming familiar with our products and what we represent, for instance within the environmental area, she says. - The Chinese know that we are far advanced with regard to environmentally friendly production and that we produce top quality fishmeal.

This is also why both Yanqi Zhang Larsen and Managing Director Christian Bisgaard were invited to participate in two major conferences in China as keynote speakers.

Yanqi Zhang Larsen spoke on "View on Fishmeal and Fish Oil Production and Trade in Europe" at the China Fishmeal and Fish Oil Association's Annual Conference on 6 and 7 September, while Christian Bisgaard spoke on "Changes on World Fishmeal Trade Market" at the JCI Autumn Conference on China Feed Market on 8 and 9 September.

Large market - with extensive fish farming

The Chinese feed product market is almost inconceivably large and rapidly growing.

China accounts for more than 60 per cent of all the world's pigs and more than half of all the world's farmed fish.

- The Chinese farm many different fish species and prawns - but not salmon, the species for which our fishmeal is specially developed, and the farming is not yet as intensive as on other markets, explains Christian Bisgaard. - However, the Chinese fish farming will become increasingly intensive as the demand on the world market increases and then our products with their high protein content will really be needed.

- Today, fishmeal with a protein content of 72 per cent is completely new to the Chinese, but in just one or two years, this quality will be needed if the fish farmers are to keep up with the demand, Christian Bisgaard predicts. - Until then, we have to work on becoming known on the market and finding the types of fishmeal which suit the different segments on the market today.

- It is therefore positive to observe that the Chinese are very interested in both our company and our products, says Christian Bisgaard.

Also genuine purchase interest

When Yanqi Zhang Larsen revisited China in early September, she made contact with many new potential customers with a genuine interest in purchasing fishmeal from TripleNine.

- Our quality is higher than the Chinese are used to, but fortunately some feed producers understand the advantage of this and are prepared to pay, she says.

- It is also good to see that our old customers, who bought from us in the 1990s, were so satisfied that they are now coming back and want to buy from us again. I therefore think we have had a very good new start in China, Yanqi Zhang Larsen concludes.